dante live in i-florence

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A day in the life of a wedding planner in Italy…

Thursday, July 1, 2010 - 12:00 PM | posted by Joelle Edwards

Joelle wedding planner in Tuscany and Italy“Lights…Cake…Action!”

“Wow!…what an amazing job!…How on earth did you get into that?” is a regular response when I reply to the standard ice-breaker “What do you do?” The gasps and wide eyes reflect the glamour and magic rightly associated with summer Italian weddings.

Admittedly, being a wedding planner in Italy is amazing in many respects; it being the most testing, varied, emotional, exciting, physically demanding, creative and rewarding job I have ever done.

I never set out to be a character from the film Father of the Bride, choreographing swans through fountains, neither did I dream of being “J-Lo” from “The Wedding Planner”, urgently whispering into a headset “FoB gone awol, report to BM asap!” but more than once, couples have actually delighted at having “their own personal Franck!”

Having always worked in events and harbouring a passion for Italy, organising weddings and parties for English speaking clients in some of the most beautiful corners of this peninsular combines the perfect balance of work and play.  I remember one grey morning sitting at my desk in Piccadilly, answering a call from a London wedding agency who were looking for an Italian-speaking planner to join their team.

I polished my shoes and dived straight in!

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Interview with Joelle Edwards, a brand new expat in town…!

Tuesday, April 27, 2010 - 7:07 PM | posted by admin

Joelle Edwards, wedding planner in FlorenceJoëlle is a brand new expatriate in town (she just moved to Florence in October 2009) but she is already very well connected with the local life... Partly because of her job (Wedding planner) she has contacts with people all around Florence and Tuscany and partly because she is a very nice, sociable, intelligent and fun-loving girl
Not to forget also her recent collaboration with the local #1 English speaking magazine “The Florentine” where she is publishing  interesting articles about her new city and new neighbours through the eyes of new English resident 

1) How old are you and where do you come from?
I’m English born and bred and soon to be 32 years old (the 24th of June, on San Giovanni day!)

2) When did you come to Italy for the first time? And to Florence?
My first trip to Italy was when I arrived in Florence in 1997 as a student.  I went straight to my school in a taxi, it was closed!

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