i-florence

JUNE 4TH-11TH

A BIG FASHION EVENT: InstallaTIONS, EXHIBITIONS, CONFERENCES AND FASHION SHOWS WILL LIGHT UP THE CITY OF FLORENCE

A new, great, fashion event, a network between Polimoda and the most prestigious boutiques, historical venues and exhibition spaces in Florence: this is the concept behind Polimoda Fashion Week, an event organized by the International Institute for Fashion Design & Marketing that will take place from June 4th to the 11th, filling the city of Florence with several appointments.

“It is indeed an original and innovative project – explains Polimoda Dean Linda Loppa – aimed at connecting the great names of the fashion system and young generations. Polimoda wants to promote a kind of event able to involve the city of Florence through installations, exhibitions, conferences and fashion shows, an event dedicated to young people and their city, encouraging it to reinvent itself through new ideas. For this first edition we are feeling very good vibrations around us, an enthusiasm that comes from store owners, museums and cultural centres.”

The fashion week opens up on June 4th in Palazzo Spini Feroni, with the conference “The XX Century’s Archives of Fashion”. On this occasion, Polimoda students will display at Ferragamo’s Creations their reinterpretations, through garments and accessories, of Ferragamo’s historical foulards.

Several events will light up the fashion week, such as the exhibition, in 20 renowned window displays, of Polimoda Fashion Design students’ creations, organized as a path to be followed across the city centre, from Via dei Tornabuoni to Piazza della Repubblica, from Via Por Santa Maria to Piazza Antinori, from Piazza del Duomo to Via Roma, and many more: a great collaboration with the most important brands, willing to recognize the quality of our students’ work. The trait d’union between all these events will be “A Fashion Show of Words”, a project curated by Polimoda Marketing Department.

The event Polimoda New Talent will take place on June 5th, 6th, 10th and 11th, from 3 to 7 pm, at the historical Giubbe Rose Café: young fashion designers, graphic designers, entrepreneurs, journalists, photographers and web designers will have the opportunity to present their personal, creative ideas to Linda Loppa, Dean of the Institute, and see them published on the new Polimoda website. » Read more…